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RENDITION

Overview

Love Is Moving was a long-running print magazine for Canadian young adults. When the organization decided to move primarily online, it needed a new identity to reflect that shift. The goal was a brand that felt mature and thoughtful, while still welcoming and accessible to a younger audience.

Love Is Moving was a long-running print magazine for Canadian young adults. When the organization decided to move primarily online, it needed a new identity to reflect that shift. The goal was a brand that felt mature and thoughtful, while still welcoming and accessible to a younger audience.

Client

Love Is Moving

Industry

Publishing & Media

Year

2024

FEEDING FAMILIES

Feeding Families is FH Canada's flagship annual appeal. It lands in the homes of thousands of Canadian donors every spring with a single ask: fill a family food basket.

The creative challenge isn't reinvention. It's keeping a proven format emotionally resonant and visually fresh year after year while staying true to an established brand and the direct response principles that make the campaign work. Every year I design the full package, the carrier, the letter, the reply device, and supporting buckslips, then extend the campaign into email and digital ads.

In FY24 the campaign raised $229,702 against a $217,000 goal. Direct mail drove $159,519 of that revenue. I've designed every iteration of this campaign since joining FH Canada in 2021.

Art directed an outdoor photoshoot in Ireland's breathtaking landscapes for a modern clothing company. Combining natural elegance with stylish simplicity, I led the creative vision to showcase refined, high-end apparel amidst rolling hills, rugged coastlines, and misty skies. The campaign's ethereal imagery and emotive storytelling captured the essence of effortless, modern luxury.

Conclusion

The Rendition identity was built to be part of daily life. From web to podcast to social, the brand holds together without losing the depth the publication was known for. The brand was fully developed and approved. The online platform has not yet launched.