About
About
I'm an Art Director and Graphic Designer based in Abbotsford, BC. I've spent my career turning half-formed briefs, big ambitious ideas, and the occasional napkin sketch into work that's clear, compelling, and worth looking at. My background is in print. Pixels came later and stuck around. Magazines, direct mail, social posts, email marketing, online ads, annual reports. I make the things. I'm in the files, working the hierarchy, getting the layout to breathe right.
I work best when there's room to ask questions. Not to slow things down, but because the right question usually changes what we're making and why. I've led creative projects and done the work to take them from concept to press-ready files, collaborating with writers, strategists, and photographers. I've also sat in enough meetings to know that the best work usually starts with someone saying what if we tried it this way instead.
The Fraser Valley is home. I run the paths and trails around Abbotsford most evenings, spend summers camping with my family, and do my best thinking somewhere between the trailhead and the turnaround point. Movement is how I reset. The outdoors is where the ideas settle.
If you're looking for someone who shows up curious, stays with the work until it's right, and can hold the big picture and the fine detail at the same time, let's talk.
What I Bring to the Table
Services
PUBLICATION DESIGN
This is where most of my time has been spent and where I feel most at home. Donor magazines, direct mail, annual reports, gift catalogues. I care about the details that most people never notice and the ones that make everything land.
BRAND IDENTITY
A good brand is clear about what it is and confident enough not to over-explain. I've built identities from the ground up, from naming and positioning through to logo, colour, type, and the rules that hold it all together.
ART DIRECTION
The part of the job where you stop making and start deciding. What does this need to say, how should it feel, and is this the right idea. I've led creative across print and digital, working alongside writers, photographers, and strategists to get the work where it needs to go.
DIGITAL DESIGN
Good design thinks the same way regardless of where it lives. I've built email template systems and run ad campaigns across Meta and Google, bringing the same attention to hierarchy, contrast, and clear messaging that I bring to any printed page. Different canvas, same standards.
